Sarstedt, Marko, Bengart, Paul, Shaltoni, Abdel Monim, Lehmann, Sebastian. Routledge; 2018. The use of sampling methods in advertising research: a gap between theory and practice.
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Müller, Holger, Lehmann, Sebastian, Sarstedt, Marko. Elsevier; 2013. The time vs. money effect. A conceptual replication.